In a digital world where high-quality content is king, I aim to own the monarchy.

Whether crafting a grabbing H1 or inspiring a team to creative excellence, my approach is always strategic, unexpected, and results-driven. I make messages heard and CTAs irresistible.

and I've got the numbers to prove it

I've slung headlines in Wild West newsrooms, crafted messaging for icons like Larry King and Ann Compton in the whirlwind world of advertising, and helped shape Google's E-E-A-T standards behind a laptop screen.

Over the past 15 years, I've been the mastermind behind acclaimed campaigns that've boosted engagement by as much as 300% in all kinds of industries.

i'm a virtual-work virtuoso in a real-work world

As a remote leader, I built and trained a KPI-shattering, agile content team for MemberPress, the #1 WordPress recurring-revenue plugin.

I've crafted data-driven, trailblazing playbooks for creative campaigns capable of propelling new products to the top of the SERPs.

Lately, I've been mastering the art and science of infusing human creativity with AI efficiency to revolutionize ROI.

My expertise spans leadership in creative copywriting, content design, and brand development—always with an eye for innovation and a passion for spinning up stories that sell.